Designer: Michael Sieger
Für uns ist die Geschichte eines Produktes wichtig. Wir entwerfen durchdachte, funktionelle aber natürlich auch ästhetische Produkte, die sowohl technisch, qualitativ als auch optisch höchsten Ansprüchen genügen sollen.
Michael Sieger, born 1968. His theoretical training was undertaken as part of his industrial design studies at the University of Essen and his product design studies at Münster University of Applied Sciences. While still at school, he was already working with his brother Christian on early graphics and product design projects, developing the corporate design for ‘in’ bars, among other things. He won his first design prize for the ‘Delphin’ fitting for Vorberg. In parallel to his studies, he worked on his first projects at sieger design and had soon successfully completed a variety of projects on his own. It was these experiences which were to shape this self-taught talent in photography, graphic design, exhibition stand construction and presentation, and which account for the international design prizes he has won (for example, the Wallpaper Award and TDC 51). At the start of 2003, the divisions sieger design and sieger design Consulting GmbH were merged to form sieger design GmbH & Co. KG. Michael Sieger manages this in the role of associate along with his brother Christian. The brothers have worked hand-in-hand to expand the family-run company which is sieger design to become the full-service provider it is today, offering marketing, design, communication, architecture, design management and public relations services.
He has won many awards for innovative product developments, including for Alape, Blome, Duravit and Dornbracht, and for brand management and corporate design He has also taken part in high-profile design exhibitions both in Germany and abroad, for example at the Cersaie exhibition and Futurshow in Italy. His special feel and talent for long-term development account for his status as a true visionary with his finger on the pulse of the times. His trade fair presentations frequently anticipate what will later emerge as international trends, some time down the line.